Subtle Takes

Logo & Brand Design
Subtle Takes fly fishing logo over the Arkansas River in Colorado
Client
Subtle Takes
Project Type
Logo & Brand Design
Project Year
2019

A subtle take on fly fishing.

When a trout decides to strike an angler's fly sometimes the fish bursts out of the water in their pursuit, other times, they just barely break the surface tension of the water. This logo is inspired by the "subtle take" of a rainbow trout and the fly fishing takes that the good people have at this brand's namesake. Whether it's tips on fly patterns or taking us out on an adventure on the river, their writing and videos take you fishing all across the beautiful state of Colorado. With colors inspired by the Colorado flag and the shine of color on the side of a rainbow trout, this logo subtly captures the essence of this fly fishing brand.

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