2019/2020 Parker Arts Season Brochure

A spark of inspiration.

A brochure that I designed and wrote copy for as one of the main marketing collateral pieces for Parker Arts’ 2019-2020 performing arts season. With over 30 pages of content and unique layouts, this brochure is exploding with everything from concerts to musicals, comedy shows to family-friendly entertainment. In addition, the brochure brings attention to some of Parker Arts’ other offerings, such as camps and classes, wedding and meeting venue spaces, and much more. A large part of the Parker Arts performing arts season consists of theater performances and this particular season featured multiple selections that highlighted strong female characters (Roald Dahl’s Matilda, Mamma Mia!, Little Women, and more). With that in mind, we developed the “Women’s Empowerment” theme that informs the design throughout the brochure. The design uses an explosive element as a way to continue that motif, contrasted with geometric shapes to frame the content in a way that helps guide the reader’s eye around the page. The color palette itself is inspired by that “explosive energy” as well, featuring colors named “Red Dress”, “Gunpowder”, “Smoke”, and “Spark” which we continued to use throughout the season in other marketing collateral.